Busav
Busav is an independent catering company that provides meals for private jets. The owner was launching his new company and wanted something that would stand out from his competition.
I worked with the owner to come up with some ideas that would show the high-end food he was creating while still showing off his personality. I came up with three options for him to choose from that were all different concepts.
After reviewing his three options, the owner decided he preferred the third concept and wanted to move forward with that logo. From there I moved onto the color palette. I decided to make shades of blue the main colors because they portrayed a more professional and a level of sophistication that the passengers were used to. For the typography I used the main font from the logo and found a secondary font that complimented the primary font but was more readable in all sizes.